Be Cool: Drink Mushroom Coffee

A friend at LVMH inquired about coffee and its prices.

Are we truly consuming nothing but coffee these days?

In the information economy, we crave every possible neurological advantage.

We need mushroom coffee or a variation of bulletproof coffee.

Use the black void of the ‘Americano,’ a vessel to insert essential elements.

Focus on neutral advantages.

Many of these products are also ‘Made in America.’ While some of their input prices may be higher, they offer a more ‘diversified’ blend.