Can market entropy be reversed?
Authorship and presence address the deepest fear about where our world is heading — the great gaslight of AI.
Because what everyone senses, but few can articulate, is that the end — the omega, the singularity — isn’t a revelation. It’s a byproduct.
A byproduct of entropy and acceleration, of systems running faster than the consciousness that created them.
This is the subtext of nearly every serious work of science fiction about artificial intelligence — from Asimov’s I, Robot and The Bicentennial Man, to Kubrick’s 2001: A Space Odyssey, to Villeneuve’s Blade Runner 2049.
The story was never truly about machines gaining intelligence. It was about humans losing agency.
Asimov’s “Three Laws of Robotics” weren’t just moral constraints; they were a mirror — showing us what happens when our pursuit of convenience outpaces our capacity for consequence. When comfort becomes automation, and automation replaces will.
Humans have an instinct to outsource agency — to delegate decision, effort, even meaning.
Models, in that sense, are a form of surrogate agency — sagency — performing will on our behalf until we forget we ever had any.
We let them think for us, optimize for us, feel for us — and then wonder why we feel hollow when the world runs exactly as designed.
And yet, the solution isn’t to simply put “boots on the ground.” That doesn’t work anymore, because there’s nothing system-oriented about mere effort.
Entropy can be managed.
The world now runs on the confluence of system memory, presence, and taste.
It’s those three — not brute force — that determine who shapes the future and who is consumed by it.
That’s where authorship comes in.
Authorship is not prediction — it’s participation. It’s the conscious reclamation of causality in a world built to automate it.
If entropy and acceleration are inevitable, then authorship is how you reintroduce agency into the system — not by resisting technology, but by reminding it what made it possible in the first place:
a human willing not just to compute, but to consecrate.