Face Card Declined!

For the last few days there have been narratives and competing narratives. Assume you know you have a military success. The way you posture it is vital.

To understand this is a form of technology.

When adversaries prize honor above all else, the most powerful victory is often not physical destruction but the infliction of shame. This insight underscores the argument that any military offensive against an opponent obsessed with “saving face” must be undertaken with great deliberation. The shame of a loss—forcing the enemy to lose face—can be a more meaningful victory than any transient tactical gain. Conversely, if one is unwilling to pursue the path of making a pride-driven opposition “bend the knee” in humiliation, one risks entering an interminable limbo, where conflict is neither resolved nor truly abated. This predicament is vividly illustrated in modern confrontations such as the ongoing Israel–Iran saga, where honor, perception, and memetic narratives intertwine with missiles and diplomacy.

Shame—not appeasement—is the true currency of victory when dealing with an honor-obsessed opponent. To “ascend saving face,” as originally phrased, is to force an unconditional surrender—a scenario in which the adversary has no face left to save. In this view, only by imposing a definitive and shameful defeat can one unequivocally answer the question of “who came out on top.” Shame becomes a strategic end-state: it breaks the enemy’s will and resolves the conflict unambiguously.

To choreograph what will happen comes from in-depth IP through experience.

These experiences are ones that no everyone has had.

Even if they did - they are likely unoriginal enough to use the right technology to combat it.

The outcome currently observed around the world remains ambiguous—neither side can claim a clear, face-demolishing victory. Each party spins its own narrative of endurance or tactical success, leaving observers to debate who truly “came out on top.” Does it matter to a wise and mature mind which side prevailed? Perhaps not. A prudent strategist may care more about ending bloodshed than securing bragging rights.

But it does matter—critically so—to those who hold saving face in the highest esteem. For regimes that equate honor with survival, ambiguity is intolerable. A result in which both Israel and Iran can plausibly claim partial success and avoid total shame leaves the core dispute unresolved. The duel of narratives continues, and the conflict is merely postponed, not settled. The war, in essence, remains suspended in perception.