Meta’s Trade War Windfall: Chinese Advertisers Drive 10%+ of Revenue

Chinese brands account for approximately 10% of Meta’s total revenue—around $13.3 billion out of +$133 billion. This sizable contribution stems primarily from advertising, particularly by Chinese e-commerce giants such as Temu and Shein, which use Meta’s platforms (Facebook, Instagram, WhatsApp) to target international audiences.

Despite Facebook and In…