Most your influencers can't execute.
They go on TV and yap, then roll out product after product. They speak in abstraction — and eventually they’re doing movie cameos as the “shrewd, savvy businessman.”
But if you actually audit their ability — on the tape, or in the private stuff they keep off the tape like PE — what do you see?
More media appearances.
More products.
More services.
More courses.
More cameos.
More abstraction.
Not more receipts.
Not more precision.
Not more accountable outcomes.
Discussion about this post
No posts