Speed Is the Only Scale That Matters Now
You need to scale product iterations and speed, not volume.
Volume should only ever be a byproduct of mimetic evolution — the natural compounding that happens when you keep refining toward ideal product-market fit.
Look at the AI space.
The models that update almost weekly have already rendered offerings like DeepSeek irrelevant.
Their rapid iteration made those slower-moving players obsolete before the market even had time to process it.
That’s why the Deepseek pullback in Big Tech felt so inconsequential.
If you understand the cadence of innovation, you know the true hedge isn’t diversification — it’s adaptation.
The laggards make up the last 20% of the curve, but if you shift laterally — to a new deviation — you instantly capture a fresh 80% of the addressable market.
That’s the real secret of compounding scale.
It’s the same reason resolution generation in SaaS and content has become the ultimate growth engine — each new iteration captures a new majority before the old one even realizes it’s over.
It’s not about the laggards anymore.
It’s about who can evolve fastest while the rest are still scaling volume.
And that’s the same logic behind authorship and variance collapse.
You don’t wait for consensus — you move first, establish the new tempo, and let the market reprice around you.